The Ioniq 6 is one of the most efficient electric cars sold in the UK, and one of the most argued-about. Both facts affect what buyers will pay.
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| Variant | What buyers look for |
|---|---|
| 58kWh RWD | Smaller battery. Still efficient, but range leads the conversation. |
| 77kWh RWD | The volume choice and the efficiency champion of the range. |
| 77kWh AWD | Dual motor, shorter range, more power. |
| Premium / Ultimate | Trim materially affects desirability. |
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The Ioniq 6 is a low, aerodynamic saloon sold into a market that overwhelmingly wants raised ride height. The same shape that delivers its exceptional efficiency is what narrows its audience.
Buyers split sharply as a result. Some will not stock one knowing how long it sits; others have a customer who specifically wants a saloon and almost nothing else to offer them. On this model the right buyer pays a great deal more than the average one, which is the whole argument for not accepting the first number.
Questions
It sells to a more specific buyer than the Ioniq 5, which widens the range of offers rather than lowering all of them.
Materially so, and it is one of the stronger selling points with informed buyers.
They divide buyers, as on the Audi and Kia equivalents.
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