The original electric MINI had modest range and a devoted urban following. The current one is a different platform entirely. Buyers price them nothing alike.
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| Variant | What buyers look for |
|---|---|
| MINI Electric (first generation) | Short range, strong urban appeal. Priced on condition and charm. |
| Cooper E | Current car, larger battery, considerably more usable. |
| Cooper SE | Longest range and the strongest demand of the range. |
| Level 1/2/3 trims | Equipment level materially affects desirability. |
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MINI buyers choose colour combinations and roof options deliberately, and a desirable combination widens the audience in a way it would not on a mainstream hatchback.
It is the same effect as colour on a Porsche, at a fraction of the price. Describe the exact specification rather than saying "a blue one".
Questions
Yes, to buyers serving urban use. Range limits the audience, and condition decides the price within it.
On MINI, more than you would expect. Certain combinations are specifically searched for.
The current Cooper SE, on range alone.
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