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On a MINI, the exact specification is the price.

MINI buyers choose combinations deliberately, which means a desirable one widens the audience in a way it would not on a mainstream hatchback.

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What buyers check

  • Body style — three door, five door, Convertible, Clubman, Countryman
  • Cooper, Cooper S or John Cooper Works
  • Roof and mirror cap colour, which MINI buyers genuinely care about
  • Chili, Comfort and Navigation packs on older cars; Level trims on newer ones
  • On electric models: generation, battery capacity and health
  • Wheel specification and kerb condition, which are common deductions

Petrol, electric and Convertible are three separate markets

A petrol Cooper S sells to an enthusiast audience that has existed for twenty years. The electric cars sell to urban buyers weighing range against charm. The Convertible sells seasonally, and buyers price the month you are selling in.

They share a badge and very little else commercially, which is why a single MINI valuation is close to meaningless without knowing which of the three you have.

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Where MINI values leak

Run-flat tyres near replacement, kerbed alloys on the larger wheel options, and a missing second key are the three deductions that come up most often on this marque.

All three are cheap to state and expensive to be caught by.

Questions

Common questions

Does the roof colour really matter?

On MINI, more than you would expect. Certain combinations are specifically searched for.

Is a Convertible harder to sell?

More seasonal, and buyers price the time of year accordingly.

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