The i7 was expensive new and has depreciated hard, which is exactly the combination that produces enormous disagreement between buyers.
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| Variant | What buyers look for |
|---|---|
| eDrive50 | Rear-drive, the longest range of the family. |
| xDrive60 | All-wheel drive, the volume choice. |
| M70 | Performance flagship, very narrow audience. |
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Unlike most electric flagships, the i7 shares its body and interior with the combustion 7 Series. A buyer choosing between an i7 and a 740i is comparing two cars that look identical inside and out.
That is unusual, and it cuts both ways. Buyers who want the refinement without range anxiety push demand toward the petrol car; buyers on company schemes or in city-charging zones push it the other way, hard.
Which of those two forces a particular buyer is feeling this month is invisible from the outside — and it is why offers on the same i7 can sit a long way apart.
Questions
It needs a buyer who specifically wants the electric version. Fewer of them exist, so the range of offers is wider.
They cost a great deal new and widen the buyer pool considerably. State exactly what is fitted.
It needs a specific buyer, which widens the range of offers rather than lowering all of them.
Tell us about it once. We check the market and come back with the strongest price we can confirm.
Takes a couple of minutes.
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