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The Defender holds value unusually well, and buyers know it.

Demand for the current Defender has stayed strong in a market where most large SUVs softened. That is worth understanding before you accept a figure.

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What is your Defender worth?

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Which one have you got?

VariantWhat buyers look for
90Short wheelbase, three door. A distinct and committed audience.
110The volume choice, five or seven seats.
130Eight seats, scarce, a niche with few alternatives.
V8 / OCTAPerformance flagship, narrow and motivated.

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What moves the price

  • Wheelbase and seat configuration — these change the audience completely
  • Engine: the diesel, petrol and PHEV markets differ
  • Accessory packs — Explorer, Adventure, Country, Urban
  • Electronic air suspension condition
  • Tow bar and towing specification
  • Wheel and tyre choice, particularly all-terrain fitment
  • Full service history
  • Genuine off-road use, which buyers will check the underside for
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Specification packs are worth stating individually

The accessory packs cost thousands new and a large proportion of used buyers specifically search for them. Listing "Explorer Pack" rather than "well specified" reaches those buyers.

The same goes for seat configuration. A seven-seat 110 and a five-seat 110 are different cars to a family buyer.

Questions

Common questions

Does the Defender hold value well?

It has held up better than most large SUVs, and buyers price it accordingly.

Do accessory packs add value?

Genuinely yes, and they should be listed by name rather than summarised.

Does off-road use reduce the price?

Evidence of hard use will be found and priced. Declaring it is better than having it discovered.

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